Retargeting is a potent marketing tool that aids businesses in re-engaging with inactive or lapsed customers. However, while it is effective in re-engaging, it is not designed to explicitly unravel the reasons for customer inactivity. It can, though, provide indirect insights.

By analyzing engagement  Banner Design Service    with retargeting campaigns, businesses might infer potential reasons behind inactivity. For instance, if customers react positively to offers, they may have found original pricing unattractive. If product-focused ads yield significant ant responses, it may suggest a disconnect between customers' needs and the products they were initially presented.

Moreover, integrating retargeting efforts with customer surveys or feedback mechanisms can help decode inactivity reasons more directly. The synergy can create a communication channel that draws inactive customers back and simultaneously gathers information on their inactivity ca uses.

In conclusion, while retargeting is primarily a re-engagement tool, when used creatively and in conjunction with other methods, it can provide valuable clues about the reasons for customer inactivity.